DreamWorks is a family destination for kids and parents. It has high-quality animation content which has characters that are very well-known in India. This is for parents and children and we have tailored the schedule as per the Indian time zone. The first one is around the DreamWorks brand and this is a channel with complete on-demand content that we are programming specifically for Indian audiences. There are two core areas that we are focused on. We are curating content specifically for Indian tastes. Universal+ is a premium service targeted at urban audiences.
Who is your key target audience in the Indian market? There are lots of opportunities for us to build new branded destinations in India. Telemundo is a contemporary Spanish drama platform.
JIO TV WEB MOVIE
Studio Universal is our classic movie service. Brands like Oxygen have been an incredibly successful genre of true crime that women particularly seem to love. We are representing a number of brands in the region that I think will be interesting for the Indian market. Which are the other products and services that you will launch in India? We are looking at an ongoing growth business in India. We believe that there are lots of opportunities whether it is through our channels, branded SVOD destinations like Universal+, and licensing content. Our intention is to bring these brands and as much content as possible to the Indian audience through a number of different platforms. We have an enormous pipeline of content and a vast portfolio of brands. At NBC Universal, we invest billions of dollars in quality content production each year across our movie studios, independent studios, broadcast and cable production business, and Sky production business. This is our launch in India and Jio is an amazing partner for us to be with. Will you launch these services on other platforms? At this stage, it is Universal+ service with DreamWorks and E! and we hope that we can bring additional brands to sit within that portfolio. They offer a subscription service and we are sitting in their premium service. We can't share details of our commercial relationships with them but we have a multi-year deal with Jio. What kind of partnership do you have with Jio? There was a natural fit with our companies as well as with our brands connecting with Jio TV and Jio TV+. They are excited about us bringing studio-quality entertainment and family brands like DreamWorks and pop culture brand E! which has a great appetite for Hollywood content as well. Jio is looking for premium brands and best-in-class partners so they were obvious partners for us. We partner with market leaders around the world. Jio is not only the world's largest mobile data network but they are also transforming the media landscape in India. Any specific reasons for launching Universal+ service only on Jio TV?
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